Persuasion and Negotiation for Sales Success

COURSES AND TRAININGS

Corporate Courses

Overview and purpose

In the competitive world of marketing and sales, success hinges on your ability to persuade clients, negotiate deals, and build lasting relationships. Persuasion and Negotiation for Sales Success is a 6-day workshop designed to help professionals master the art of influence, close more deals, and create win-win outcomes that drive long-term business growth.
Through real-world scenarios, expert guidance, and interactive exercises, participants will learn how to communicate their product’s value effectively, handle objections with confidence, and negotiate terms that benefit all parties. By the end of the workshop, you’ll have the tools and strategies to sell with impact, inspire trust, and achieve measurable results in your sales performance.
Set in Rome, the program blends actionable learning with cultural inspiration, concluding with a guided tour of the city’s historic landmarks to reflect on the timeless power of persuasion in shaping history.

Learning Outcome

By completing this workshop, participants will:
• Communicate product value with confidence and precision to inspire customer trust.
• Master persuasive storytelling techniques to capture and hold the attention of clients.
• Learn how to overcome objections and navigate challenging sales conversations.
• Develop negotiation strategies to close deals and secure mutually beneficial outcomes.
• Build stronger client relationships through active listening and emotional intelligence.
• Gain hands-on experience by practicing negotiation and sales scenarios in a supportive environment.

Admission information

Language: English
Language level prerequisites: B1 or above
Audience: Ideal for sales professionals, marketers, entrepreneurs, and business development specialists seeking to enhance their persuasion and negotiation skills.
General prerequisites: Open to all. Participants should bring a willingness to engage in interactive sales and negotiation exercises.
Maximum number of participants: 25

location

Rome, Italy – Classroom-based learning with cultural exploration activities. Participants may also join remotely via live streaming.

Duration and Daily Schedule

6 days (including a guided cultural tour of Rome on the final day).

Daily Schedule

Day 1: Understanding Persuasion in Sales

Morning: The psychology of persuasion and its role in marketing and sales.
Afternoon: Building trust and rapport with clients through effective communication.

Day 2: Crafting the Perfect Pitch

Morning: Learn storytelling techniques to present your product or service compellingly.
Afternoon: Practical exercises to create and refine a sales pitch that connects with your audience.

Day 3: Handling Objections and Challenging Conversations

Morning: Strategies to address client objections with confidence and empathy.
Afternoon: Role-playing scenarios to practice objection-handling techniques in sales situations.

Day 4: Mastering Negotiation for Sales Success

Morning: Explore key negotiation principles, including preparation and BATNA.
Afternoon: Interactive exercises to apply negotiation strategies to common sales challenges.

Day 5: Building Long-Term Client Relationships

Morning: Strengthening customer loyalty through active listening and follow-up strategies.
Afternoon: Group exercises on developing win-win outcomes that foster trust and repeat business.

Day 6: Cultural Inspiration and Workshop Wrap-Up

Morning: Guided tour of Rome’s landmarks, exploring lessons on diplomacy and persuasion in history.
Afternoon: Workshop reflections, final presentations, and certificate ceremony.

Why Choose This Course

Tailored for Sales Professionals: Gain actionable skills to improve client relationships, close more deals, and boost revenue.
Master the Art of Influence: Learn techniques to craft compelling pitches, overcome objections, and win trust.
Hands-On Experience: Practice real-world sales scenarios to build confidence and refine your approach.
Inspiring Setting: Combine professional growth with cultural enrichment in the historic city of Rome.

What Sets Us Apart

Sales-Focused Curriculum: Designed specifically to meet the needs of sales and marketing professionals.
Interactive Learning: Role-playing, case studies, and group discussions ensure practical, hands-on training.
Real-World Application: Tools and techniques that can be implemented immediately in your work.
Cultural Enrichment: Reflect on historical lessons of persuasion and negotiation during a guided tour of Rome.