Video Production and Editing

Overview and purpose

Do you want to create professional-quality videos that tell stories, promote brands, or engage audiences? Whether you’re an aspiring filmmaker, a marketing professional looking to level up your video content, or a small business owner seeking to produce promotional videos, this 6-day immersive workshop will give you the skills and confidence to bring your vision to life.
Through hands-on training, you’ll learn:
• How to write engaging scripts and plan storyboards.
• Professional techniques for shooting and lighting with industry-standard equipment.
• The art of video editing, color correction, and adding sound and motion graphics.
• How to distribute and market videos across platforms like YouTube and social media.
By the end of the program, you’ll leave with the tools to produce high-quality video content and a polished project to add to your portfolio—ready to enhance your career, freelance business, or creative passion.

Learning Outcome

Participants will:
• Master the entire video production process, from scripting to post-production.
• Develop professional-level camera and lighting skills for shooting video content.
• Learn advanced video editing techniques including transitions, color correction, and audio enhancement.
• Explore motion graphics and animation to create dynamic text and visual effects.
• Understand video marketing strategies for YouTube, social media, and online distribution.
• Build a polished portfolio project showcasing their newly acquired skills.
• Gain insights to start a freelance business or pursue a career in video production.

Admission information

Language: English
Language Level Prerequisites: B2 or above
Audience:
• Aspiring filmmakers and video creators.
• Marketing professionals and content creators.
• Small business owners looking to produce promotional videos.
• Freelance editors and enthusiasts seeking advanced skills.
General Prerequisites: No prior experience is required, but participants should bring their own laptop for editing sessions.
Maximum Number of Participants: 20

location

Rome, Italy – Classroom-based learning paired with cultural exploration activities. Participants may also join remotely via live streaming.

Italian:

Duration and Daily Schedule

6 days (including a guided cultural tour of Rome).

Daily Schedule

Day 1: Introduction to Video Production and Scriptwriting

  • Morning: Understand the video production process, types of videos, and the basics of scripting and storyboarding.
  • Afternoon: Practical scripting and storyboard exercises. Develop a concept for your project.

Day 2: Shooting Techniques and Camera Mastery

  • Morning: Learn composition, camera operation, and lighting techniques to achieve professional video quality.
  • Afternoon: Indoor and outdoor shooting exercises with hands-on equipment practice.

Day 3: Introduction to Video Editing

  • Morning: Learn the basics of video editing using Adobe Premiere Pro or equivalent software. Import, organize, and edit raw footage.
  • Afternoon: Hands-on exercises in cutting, transitions, and adding audio/music to your video.

Day 4: Advanced Editing, Sound, and Motion Graphics

  • Morning: Explore advanced editing techniques, including color correction and visual effects.
  • Afternoon: Introduction to motion graphics and animations. Add dynamic text and graphic elements to enhance videos.

Day 5: Marketing and Distribution

  • Morning: Learn strategies to market your videos effectively using YouTube, social media, and other platforms.
  • Afternoon: Develop a distribution plan for your project. Finalize video edits and prepare for presentations.

Day 6: Project Showcase and Guided Tour of Rome

  • Morning: Present your completed video project and receive expert feedback. Certificates awarded for successful completion.
  • Afternoon: Guided Cultural Tour of Rome – Celebrate your achievements with a visit to landmarks like the Colosseum, Trevi Fountain, and Piazza Navona.
Why Choose This Course

In today’s digital world, video content is king, and the ability to produce high-quality videos is invaluable. This workshop is designed to meet your needs whether you want to:

  • Kickstart a career in filmmaking or video production.
  • Create videos to grow your business or personal brand.
  • Learn practical editing and shooting skills to produce engaging, professional content.

You’ll gain hands-on experience, work with industry-standard tools, and leave with a portfolio project that highlights your skills and potential.

What Sets Us Apart
  • Practical Learning: Hands-on shooting and editing exercises for real-world applications.
  • Full Production Process: Learn every step from scripting to distribution.
  • Expert Guidance: Work with experienced professionals in video production and editing.
  • Career and Freelance Ready: Gain the skills to produce videos for clients, employers, or your own projects.
  • Inspiration in Rome: Combine professional development with cultural enrichment in one of the world’s most inspiring cities.