Storytelling for Personal Branding

COURSES AND TRAININGS

Summer and Winter Schools

Overview and purpose

In today’s crowded digital space, an authentic personal brand is what sets successful entrepreneurs apart. But how can you craft and communicate your unique story to attract the right audience?

This intensive 5-day summer school will teach you how to build a strong and cohesive brand identity through storytelling techniques, helping you communicate your value in a compelling way.

Through hands-on workshops, writing exercises, and advanced engagement strategies, you’ll develop a narrative that not only represents you but positions you as a leader in your field.

Learning Outcome

By the end of this summer school, participants will:

Create a compelling and authentic brand story.
Develop a storytelling strategy for social media and digital platforms.
Build a cohesive, recognizable, and authoritative online presence.
Identify their ideal audience and engage them through storytelling.
Develop content that fosters connection and trust.
Apply personal branding strategies for business growth and career development.

Admission information

Language: English
Language level prerequisites: B1 or higher
Audience: Entrepreneurs, professionals, freelancers, digital creators, and anyone looking to strengthen their online presence through storytelling.
Prerequisites: No prior experience required. Participants can bring an existing profile or project to develop during the summer school.
Maximum number of participants: 20

location

Choice of twodestinations:

Rome, Italy – A timeless city, perfect for inspiration and creativity.
Madeira, Portugal – A breathtaking natural paradise for authentic content creation.

Duration and Daily Schedule

5 days (including a guided city tour).

Daily Schedule

Day 1: Foundations of Storytelling for Personal Branding

Morning: The psychology of storytelling and brand identity.
Afternoon: Workshop – Defining your personal story and brand values.

Day 2: Writing Techniques and Creating Engaging Content

Morning: Storytelling on social media, blogs, and digital platforms.
Afternoon: Workshop – Creating written and visual content.

Day 3: Audience Engagement and Growth Strategies

Morning: Building trust and connection through narrative.
Afternoon: Video storytelling and personal branding on LinkedIn, Instagram, and YouTube.

Day 4: Guided Tour – The Art of Storytelling in the Real World

Participants will explore iconic locations in the selected city to analyze the power of storytelling in history and cultural branding.
Practical activity: Create live content by applying the techniques learned.

Day 5: Strategy and Final Pitch

Morning: Developing a sustainable content strategy for your brand.
Afternoon: Presentation of your personal narrative and expert feedback.

Why Choose This Course

Practical and strategic: Learn techniques you can apply immediately.
Focused on professional and personal growth: Build a strong, authentic brand.
Industry experts: Learn from branding and digital marketing professionals.
Inspiring locations: Rome, Madeira, or Thessaloniki—ideal for creating unforgettable content.

What Sets Us Apart

Personalized approach: Each participant works on their own story and identity.
Authenticity and connection: Learn to build a brand that truly resonates with your audience.
A mix of theory and practice: Leave with a ready-to-apply personal branding strategy.