Artificial Intelligence Applications in Digital Entrepreneurship

Overview and purpose

Artificial Intelligence is transforming the way businesses are created, managed, and scaled. This program turns Rome into a dynamic learning laboratory where students explore how digital entrepreneurship and AI intersect in real urban environments.

Artificial Intelligence Applications in Digital Entrepreneurship is a five day immersive learning experience designed for school groups who want to understand how innovation works beyond the classroom. Moving through historic districts, business areas, and innovation hubs, participants observe real economic ecosystems and analyze how digital technologies shape modern enterprises.

Each day connects theory with direct field experience. Students identify market opportunities, simulate startup creation, test AI driven strategies, and reflect on how technology reshapes finance, marketing, sustainability, and decision making.

More than a study visit, this experience develops entrepreneurial thinking, critical analysis, teamwork, and strategic awareness in one of Europe’s most inspiring cities.

Learning Outcome

By the end of this program, participants will:

Understand the fundamentals of digital entrepreneurship in real urban contexts
Recognize business opportunities and operational challenges in different economic sectors
Identify practical applications of artificial intelligence in marketing, finance, and sustainability
Develop basic financial literacy and business model awareness
Strengthen analytical thinking, teamwork, communication and negotiation skills
Design and present an AI supported startup concept
Gain insight into European entrepreneurship pathways and innovation ecosystems

Admission information

Language: English
Target Group: Schools, VET institutions and adult learning organizations
Requirements: No prior knowledge of entrepreneurship or AI is required. Participants should be motivated and open to collaborative work. Smartphones may be used for structured observation activities.
Number of participants: From 10 to 20 students + accompanying persons

location

Rome, Italy.

Activities take place across central business districts, innovation areas, and culturally significant neighborhoods including Piazza Barberini, Monti, Pantheon area, Via del Corso, EUR District, Trastevere, Piazza Spagna, Villa Borghese.

The city becomes a real case study of economic transformation, digital innovation, and sustainable development.

Duration and Daily Schedule

5 days
Each day includes four hours of structured outdoor learning activities, simulations, and applied workshops.

Day 1 – Digital Entrepreneurship and AI Opportunity Discovery

Location: Piazza Barberini – Quirinale – Monti District
Duration: 4 hours

Activities:

Welcome briefing and introduction to digital entrepreneurship in urban contexts
Observation of local economic sectors and institutional environments
Guided exploration toward the Quirinale District focusing on innovation and governance
AI capability matching exercise connecting business challenges to AI tools
Startup City Hunt in Monti to identify digitally active local businesses
Problem mapping session based on field observations
Group reflection on how AI transforms traditional and creative business models

Day 2 – Artificial Intelligence in Digital Marketing and Customer Experience

Location: Pantheon area – Via del Corso – Via dei Condotti
Duration: 4 hours

Activities:

Guided observation of customer journeys in tourism and retail sectors
Analysis of digital presence including reviews, platforms, and social media
Human Algorithm simulation demonstrating recommendation and ranking systems
Role play activity modeling business owner, customer, and AI interaction
Group design challenge creating an AI enhanced customer experience model

Day 3 – Business Models, Financial Literacy and AI Supported Decision Making

Location: EUR District – Palazzo dei Congressi area
Duration: 4 hours

Activities:

Outdoor business model simulation using startup scenario cards
Revenue, cost, and funding structure design challenge
AI decision making lab responding to market changes
Investment negotiation role play between entrepreneurs and investors
Group reflection on financial risk and technology based optimization

Day 4 – Sustainable and Green Digital Entrepreneurship

Location: Trastevere – Terrazza Gianicolo

Duration: 4 hours

Activities:

Sustainability mission walk identifying urban environmental challenges
AI for Planet team challenge designing AI based green solutions
Circular economy simulation game
Informal mentoring session with sustainability focused facilitator
Development of green digital startup concepts

Day 5 – Startup Simulation, Pitching and European Entrepreneurship Pathways

Location: Piazza Spagna, Piazza del Popolo, Villa Borghese
Duration: 4 hours

Activities:

Startup in 120 Minutes team challenge creating an AI based business concept
Open air pitch presentations
Peer and trainer feedback session
European entrepreneurship pathway game exploring funding and innovation networks
Final reflection and certificate ceremony

Why Choose Us

Why Choose This Experience

Practical entrepreneurship training set in real urban business environments
Clear integration of artificial intelligence, digital innovation, and sustainability
Outdoor methodology that connects theory with direct observation and application
Designed for school groups seeking impactful international learning
Develops analytical thinking, teamwork, financial awareness, and strategic skills
Encourages responsible innovation and global perspective

This is not a traditional study visit, but an applied learning journey where students actively design, test, and present ideas for the digital future.