Fashion & Identity

Overview and purpose

This is not just a fashion course; it’s a statement of identity.

Fashion & Identity is a luxury 7-day experience crafted for discerning Gulf women who see fashion as more than fabric. Set in the heart of Rome “one of the world’s style capitals” this journey invites you to explore how fashion reflects your values, culture, and individuality.

From exclusive access to artisan ateliers and behind-the-scenes fashion experiences, to curated styling sessions and tailored shopping in iconic districts, each moment is designed to elevate your taste and sharpen your personal brand.

This workshop blends tradition and innovation, classic silhouettes and modern modesty, curated elegance and self-expression. Whether you’re a fashion lover or simply ready to redefine how you show up in the world, you’ll leave with more than a wardrobe refresh, you’ll gain clarity, confidence, and your own style story.

All activities are delivered in English with full Arabic-speaking support. Expect premium service, cultural sensitivity, and unforgettable moments, because true style begins with knowing who you are.

Learning Outcome

By the end of this journey, participants will:

  • Define and refine their personal style identity
  • Understand how fashion reflects culture, values, and self-image
  • Gain insider access to Italian fashion houses, boutiques, and emerging designers
  • Explore modest fashion and dressing with intention in global style contexts
  • Learn how to style and shop for body type, occasion, and signature presence
  • Leave with a professional style shoot and personalized lookbook
Admission information
  • Language: English (with Arabic-speaking support throughout the program)
  • Target Group: GCC women (citizens or residents), ages 20+, with an interest in fashion, elegance, personal image, or cultural aesthetics
  • Requirements: No fashion background needed, just a passion for beauty and authenticity
  • Maximum number of participants: 20
location

Rome, Italy… Courses take place in luxury boutiques, private ateliers, fashion institutions, and cultural venues across the city.

Duration and Daily Schedule

7 days, a blend of guided workshops, hands-on styling, immersive cultural discovery, and luxury retail experiences, culminating in a personal showcase.

Daily Schedule

Day 1 – Arrival & The Language of Fashion

  • Morning: Personal airport pickup and hotel check-in
  • Afternoon: Welcome session with Alfa Edu team and Arabic-speaking cultural buddy. Conversation: “What is style, and what does it say about me?”

Day 2 – Discovering Your Signature Look

  • Morning: Personal styling masterclass. Explore body shapes, color harmony, and style archetypes through guided discovery
  • Afternoon: Private fitting session with a Roman stylist at a luxury boutique. Learn how to shop with intention and curate a look for your lifestyle

Day 3 – Fashion as Culture: Heritage, Modesty & Modernity

  • Morning: Dialogue and design — discussion on modest fashion and identity in a globalized world. Inspiration board session based on values, culture, and lifestyle
  • Afternoon: Visit to an atelier specializing in contemporary modest wear. Meet a designer championing elegant reinterpretations of classic silhouettes

Day 4 – Fabric, Accessories & Italian Craftsmanship

  • Morning: Textile and fabric session… learn to recognize quality, texture, and seasonal choices. Hands-on with silks, linens, and artisan textiles
  • Afternoon: Visit to a traditional Roman leather and accessories workshop. Explore how accessories complete and communicate a look

Day 5 – Fashion Walk & Concierge Shopping

  • Full Day: Guided shopping experience with personal styling support in Rome’s most iconic fashion districts (Via Condotti, Spanish Steps, Via del Babuino). Stops at curated boutiques and designer concept stores. Optional one-on-one stylist consultations

Day 6 – Your Story, Your Look

  • Morning: Final style lab. Each participant curates a full look based on the week’s exploration, styling for personality, occasion, and values
  • Afternoon: Professional photoshoot in a picturesque Roman setting. Leave with portraits that capture your evolved style identity

Day 7 – Celebration & Departure

  • Morning: Closing reflections and group discussion on how fashion has changed your sense of self
  • Afternoon: Certificate ceremony and farewell brunch in an elegant venue. Optional group airport transfer or individual assistance
Why Choose This Course
  • A rare blend of luxury, culture, and personal transformation
  • Exclusively designed for Gulf women, culturally respectful, elegantly delivered
  • True insider access to Italy’s fashion world: not just shopping, but meaning and story
  • Arabic-speaking guide, prayer accommodations, and a welcoming group atmosphere
  • Leave with a refined wardrobe, meaningful insight, and your own personal lookbook
What Sets Us Apart
  • More than fashion, this is a journey into identity and elegance
  • Curated visits to ateliers, not tourist stops
  • Exploration of modest fashion and cultural aesthetics, tailored for Gulf women
  • A professional photoshoot to celebrate the woman you’ve become
  • Small group size for intimate coaching, comfort, and luxury